AAMI has a long and proud history of sponsorship, beginning with the AAMI Victoria Derby in 1992 - one of Australia's most popular sporting and social events. AAMI Sponsorships are principally centred around three key categories:
How do I apply with AAMI for sponsorship?
AAMI's sponsorship focus is primarily on events whether they be sporting, community based or within the arts industry.
Historically the individual who has represented the AAMI brand has been the AAMI girl who has featured in AAMI advertising since 1976. As such AAMI's brand personality is based around the AAMI girl and this provides little opportunity for the brand personality to extend to sponsorship of individuals. Therefore it is unlikely AAMI would consider individual sponsorships.
If you would like AAMI to consider a request from you or your organisation, please post your sponsorship proposal to the National Sponsorship Manager, GPO Box 4775 Melbourne VIC 3001 IPC: 3CS049, or email it to sponsorship@aami.com.au.
To allow AAMI to fully consider your request for support, your proposal should include:
- The aim of the sponsorship/event.
- The level of local, State or National media exposure.
- Who benefits from the sponsorship/event and why?
- Details on the amount of sponsorship funding being sought.
- Details of how sponsorship funds will be spent.
- Marketing plan including proposed/confirmed media coverage, advertising, and PR activity and event promotions (if applicable).
Please allow up to 30 days for a formal response to your proposal. This allows AAMI an appropriate amount of time to consider and evaluate your proposal.