AAMI is one of Australia's most successful car and home insurance companies and has changed the face of the Australian car and home insurance industry.

Since the early 1990s, AAMI has experienced strong and consistent organic growth in sales and written premium income, as well as positive returns on shareholder funds. During the same period, AAMI developed its unique customer focus and sense of being accountable to customers, spearheaded by the AAMI Customer Charter (introduced 1996).