AAMI has experienced strong organic growth in a mature market by working to differentiate itself from competitors and build a truly sustainable position.

AAMI has grown from a $25m entity in the 1970s that employed 500 people to one that has more than $1bn in revenue, 3000 employees, 50 offices and approximately 2 million customers throughout Australia who hold almost 3 million policies.

Since 1993, AAMI's written premium income has grown more than 15 per cent per annum on average. During the same period, AAMI has experienced more than 10 per cent sales growth on average.

AAMI's image and market position have also grown strongly, such that we now occupy the number one or two position in nearly all the markets in which we operate. AAMI has consistently been ranked among the top 20 companies in Australia by corporate reputation (Harris Interactive).