Meet Lorraine: AAMI's newest furry friend
If you’ve watched our ads, you’ll know AAMI loves adorable animals. Meet ‘Lorraine’ the fuzzy feline behind our newest campaign who debuts as the neighbourhood car burglar.
The cat behind the lens
Before starring as Lorraine, Rosie was adopted from a shelter when he was just a kitten. He? Yes he! Rosie is actually a male and was named by his owner's youngest daughter (but AAMI isn’t shy of having males star in female roles either). Rosie was brought up on an idyllic farm on the Goulburn River with lots of other four-legged friends, including cows, pigs and dogs – including the horse that was also used in AAMI’s 2017 Spring Racing campaign.
Although ‘Shame Lorraine’ was Rosie’s first stint on TV, the director and producers couldn’t have been more impressed with his efforts on set. This was all thanks to the patience and training from his owner, who is a qualified veterinary nurse, and the presence of Rosie’s best mates; two dogs named Deacon and McDuff! Their training for the shoot lasted six weeks and involved Rosie learning to follow his canine pals through, around and even over the sets!
A real life cat burglar
AAMI loves animals
With lots of experience working with animals, we’re committed to animal welfare and ensuring these cute and quirky critters are happy, healthy and always taken care of on set. What’s your favourite furry AAMI star? Share your comments below!
Worried someone will get their paws on your stuff? Read more about the contents insurance options we have for renters.