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‘Lucky Up Your Life’ with $250,000


Life is looking up! Up at two AAMI girls in a hot air balloon, floating over the suburban Aussie landscape. Why are the AAMI girls in a hot air balloon, you ask?

Because we’re giving customers the chance to win $250,000 cash and we want everyone to know about it! After all, we’re on a quest to be Not Very Insurancey.

So, how do you enter? The good news is that if you’re an AAMI policyholder, you’re likely already in the draw to be a winner.

While customers who take out a new AAMI motor, home, business, health or selected CTP policy, or hold an existing one, between 3 September and 28 October 2017, and don’t cancel it before the draw or opt-out of marketing by the time we draw the comp on 6 December 2017, are automatically entered. It’s that easy! Hooray!

What if you have more than one policy? Then you have more than one entry! It’s simple – one entry per policy. So the more policies you have, the more entries you have.

How would you like to Lucky Up Your Life with $250k tax-free moolah in your pocket? Who wouldn’t!

Click here to find out more about how to Lucky Up Your Life.

Learn more about AAMI’s Lucky Up Your Life .

We open on a couple at a computer updating their home insurance on their verandah. In the garden is nan, who lives in the granny flat. Our woman chats to her hubby regarding their choice of insurance. 

WOMAN: So is that enough to cover the …granny flat?

MAN: Imagine if it wasn’t …

Our Dad looks at gran and starts to imagine what his life may be like without that extra space.  


He’s watching the footy with his son on the couch,  their both into it as a vital goal is about to be kicked

MAN: Ok, come on yes.

Suddenly the channel changes to a cooking show. Gran has the remote, she smiles and claps with glee at the apple recipe she sees and looks back at both the boys….they can’t believe it. 

GRAN: Ooh..Apples. 


We cut to our Dad as he opens fridge to see an empty six-pack. Gran is leaning against the kitchen bench sipping his last beer, she smiles cheekily, it’s been a  hot day. 

GRAN: Parched

We cut back to Dad and his daughter looking back incredulously, Nan strikes again. 


Finally, we cut to him as he opens the garage to his beloved man-cave, to see it’s been slightly redecorated and full of seniors led by Nan doing their own version of a zumba/fitness routine. He looks in shock.  

MAN: What happened to my man-cave?

GRAN: It’s a nan-cave now darling. 


We go back to our couple, the man snaps out of his imagined world.

MAN: Let’s go with AAMI Complete Replacement Cover …




We hear Danke Schoen kick in as Nan leaves with a tennis racquet under her arm and waves. She high-fives two AAMI girls on her way. We hear a VO over the action.

VO: AAMI Complete Replacement Cover can repair or rebuild your house as it was.

That’s not very insurancey. 


We cut to end-frame and sting.






Disclaimer: Accepted claims only. Before buying AAMI Home Building insurance issued by AAI Limited trading as AAMI, read the PDS and consider whether it is right for you. Go to for a copy.



The “Lucky Up Your Life” Competition is promoted by AAI Limited ABN 48 005 297 807 trading as AAMI, of Level 28 Brisbane Square, 266 George Street, Brisbane, Queensland 4000, ph 13 22 44. Entry Period opens 9am on 3 September 2017 and closes 11:59pm 28 October 2017 (Melbourne time). Entry open to an existing policyholder who holds an Eligible AAMI Policy at the time the Entry Period closes, or a new policyholder who takes out an Eligible AAMI Policy during the Entry Period and holds that policy until the Prize Draw Date (6/12/2017). Must be opted-in to AAMI marketing communications by the end of the Entry Period to be entered. Call 13 22 44 to update AAMI marketing preferences. Eligible Entrants will be automatically entered into the draw. To remove your policy from being entered into the competition click here. Total Prize Pool is $250,000 AUD. Prize Draw at 10am 6/12/17 at 92-94 Tope St, South Melbourne, VIC. Winner notified by email and published on Competition Website on 8/12/17. See full terms and conditions. Permit numbers ACT TP 17/01530, NSW LTPS/17/16628 & SA T17/1448.

* An Eligible AAMI Policy means the following valid and fully paid AAMI-branded policies: Building and/or Contents, Motor, CTP (NSW only), Business, Health, Life, Accidental Injury or Accidental Death. An Eligible AAMI Policy excludes an AAMI CTP policy issued in ACT or SA and AAMI Travel Insurance. Maximum 1 entry per policy. Refer to the full terms and conditions on Eligible AAMI Policies.

General insurance is issued by AAI Limited ABN 48 005 297 807 trading as AAMI. Business insurance issued by AAI Limited ABN 48 005 297 807 trading as AAMI Business Insurance. Life Insurance issued by Suncorp Life & Superannuation Limited ABN 87 979 530 AFSL 229880 under the AAMI brand, and distributed by Suncorp Financial Services Pty Limited ABN 50 010 844 621, AFSL 229885. AAMI Health Insurance is issued by nib health funds limited ABN 83 000 124 381 (nib) a registered private health insurer and is arranged by Suncorp Insurance Ventures Pty Ltd ABN 53 158 182 042 (SIV) as an authorised agent of nib for which SIV receives commission. Information provided is general advice only and has been prepared without taking into account any person's particular objectives, financial situation or needs. Please read the relevant Product Disclosure Statement before making any decision to purchase a product.