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AAMI Queen to AAMI Customer | Introducing Philmah’s Werqshop
"One thing I promised myself was that I was going to do it properly. This means that I wanted to have everything in place so that I can be the best at what I do."
Philmah Bocks, aside from being one of Australia’s most darling drag queens, is also the owner and creative director of Philmah’s WerqShop; the pastel paradise where all the magic of Philmah’s fabulous events, ‘Phoamy’ foam wigs, and drag makeovers take place.
We were lucky enough to chat with the Queen herself to discuss the inner WERQings of her business, which goes above and beyond the scope of your standard studio space. From the daunting three-month set-up, all the way to witnessing her client’s thrilled reactions to the finished product, Philmah spills the tea on what to expect as a small business-owner.
Firstly, tell us about Philmah’s Werqshop!
The WerqShop is a fabulously creative space, that not only celebrates the last 25 years of my career, but enables me to continue the journey. The bright, 50’s pastel studio is a fun and inviting place to work, and I love coming into it every day. I’m surrounded by pictures of previous work, awards and glitter; it’s a true lady cave.
How did you develop the idea for your small business?
I have previously managed and run quite a few studio spaces and work rooms for other businesses and companies in the past, so it’s always been part of my career. Taking what I’ve learnt from working with these successful studio spaces, plus the frustration of working out of my kitchen, I decided it was time. With the extra financial security awarded by hard work and from being part of a fabulous national TVC campaign (lucky), I was able to commit and create my brand new shop!
What are some of the highs and lows of owning a small business?
I imagine most people who run a small business would say the same; the highlights are being the boss of your own company, of course. You get to manage your own time and thrive in its successes, creating happy clients and incredible work. I’m grateful for this, as I get to choose to be a child again and play with fun fabrics, feathers and sequins whilst listening to my favorite music, or even watching a movie.
With great power comes great responsibility, and that’s where being an adult comes in. You’re the one usually working the long hours to make sure everything is in place; quotes, networking, and ensuring that contractors are paid, the invoices are sent, and the bills are paid; emails are sent, and the phone gets answered, all with a smile. This all takes my time off the studio floor, but it’s all okay because I have a stunning team around me who support this and keep the wheels turning.
What have been your favourite things about opening and running Philmah’s Werqshop?
Do you have any tips for aspiring business owners?
What’s it like being both an AAMI Queen and an AAMI customer?
Where are you off to?!
As I speak, I’m on another big adventure - as the script once wrote: “We’re off the Broken Heel! We’re off to Broken Heel!” I’m currently a part of a wonderful incentive for the Broken Heel Festival, a mentorship for two young indigenous queens up in Lismore.
Then I’m jumping back in the car and driving to Broken Hill for three days of drag, divas and disco in the desert... our glittering festival. It’s our 4th year and we are gearing up for a massive party in the Outback. I’m so proud of what we have achieved, both the workshop and the Festival, so thank you AAMI!
From our charming chat with Philmah, we know that any small business starts with a dazzling idea and a whole lot of passion, so the best way to keep the dream alive is to be prepared for the unexpected. Security systems and insurance are as integral to a small business as a gleaming business plan and a set of achievable goals. As Philmah wisely recounts, “with great power comes great responsibility”, and nothing says responsibility like knowing you’re covered if anything takes a turn for the not-so fabulous.
Hello darlings, it’s Philma here! I’m just getting ready to boa up babes, and head on out and do some fabulous things. But, while you’re here I thought I’d show you around Philma’s Werqshop – Come and check it out!
Oh look! There’s me and Art at the AAMI commercial. And, of course there’s a few celebrity pictures… There’s Magda… Oh! Kylie Minogue!
What girl doesn’t want a walk-in wardrobe like this? This is where I keep all my fabulous costumes, made by a bunch of gorgeous seamstresses and designers. I’m very grateful to have such a wonderful array.
And then, uh, just a couple of hairstyles that I like to wear, and of course my lovely selection of shoes as well.
I never throw anything away doll… These are a selection of costumes that I used to wear when I was just a little bit… thinner.
Now it’s very important of course when you run a business darlings, to have good Business Insurance. And well, Lucky, I’m with AAMI! Not only do I enjoy being an AAMI Queen, I also enjoy the benefits that AAMI give me as a customer.
Look! I think I know that girl!
The final touches… There we are darlings. The transformation happens right here in the makeup station. It only takes me three hours to get ready!
Well, there you have it darlings – A little insight to what goes down here at Philma’s Werqshop.
Next time you’re in the neighbourhood, why don’t you pop in and say ‘Hi’?
Disclaimer: Insurance issued by AAI Limited ABN 48 005 297 807 trading as AAMI Business Insurance. Consider the Product Disclosure Statement before making a decision about this insurance. This advice has been prepared without taking into account your particular objectives, financial situations or needs, so you should consider whether it is appropriate for you before acting on it.