AFL

AAMI has been a valued partner of the AFL since 2017, extending to a major partner of both the AFLM and AFLW competitions in 2021. AAMI has a proud history of helping Australians prevent and recover from accidents, and this positioning of AAMI , is contextualised across the AFL environment with the brand's Clanger's platform. Clangers is brought to life in various forms across the AFL, including through initiatives such as Clangers for Good, Fansurance and epic content such as the AAMI to the Rescue content played through broadcast during the Grand Final games. The campaign takes fans on an adventure to get the match ball to the MCG in time for opening bounce and showcases AAMI coming to the rescue on the biggest stage in Australia and ultimately preventing the biggest Clanger of all.

AAMI Ambassadors

AAMI has partnered with these ambassadors who feature across AAMI’s AFL campaigns.

• Trent Cotchin (AFL premiership and Richmond Football Club captain)
• Darcy Vescio (AFLW player at Carlton Football Club)
• Darcy Moore (Collingwood Captain)
• Mon Conti (AFLW player at Richmond Football Club and Melbourne Boomers National Basketball League (WNBL)

Clangers for Good

AAMI is committed to supporting local communities and grassroots footy through our AFL partnership. At AAMI, we are used to dealing with life’s clangers, and pride ourselves in turning something bad into something good by helping our customers and the community build resilience and recover when life doesn’t go to plan. There are always a few clangers in a good footy match, and for every ‘clanger’ during the 2024 Toyota AFL Premiership Season, AAMI is donating $10 to community footy, with 8 lucky clubs across the season taking home up to $15,000 each.

Since its inception of the AAMI Clangers for Good initiative in 2020 AAMI has donated more than $360,000 'clanger cash' to local footy clubs across Australia. The impact of the program is evidenced by the strong entries received every year and the positive feedback from the successful clubs. To date initiatives supported through the funding include rebuilding of facilities, equipment and uniforms to help expand the game for girls and women, game transportation, implementation of mental health programs and upgrading facilities and change rooms.

SANFL

AAMI is a strong supporter of the game nationally for both men and women. Our SANFL partnership allows AAMI to expand our support into the local South Australian State League competition with a focus on supporting local footy clubs and the South Australian community.

Since the partnership began in 2020, AAMI has donated $200,000 to SANFL to enable the local clubs to upgrade facilities, purchase equipment, and support training and player development.