Your browser version is no longer supported, so you may experience issues while using this site.
Please upgrade to a current browser to enjoy the best experience.

Skip to content

The Glittering Good Times continue with AAMI and the Broken Heel Festival


Wondering if our fabulous AAMI queens made it to the Broken Heel Festival after their little roadside mishap? Well, of course they did with the help of AAMI!

Along with the heroines of our story, drag queens Art and Philmah, AAMI packed up our boas and jumped on the road to Broken Hill for the Broken Heel festival. We were proud to share the glittering good times as the iconic cultural festival’s major sponsor in 2017, for 3 days of Drag, Disco and Divas darling! 

With our help, the celebration of drag, creativity and diversity in the middle of the desert grew by 60% with general attendance up by 95% since 2016. Reaching 2.9 million Australians, and generating 35 thousand social engagements, we got Australians #OffToBrokenHill with us virtually, and helped everyone at the festival get in the spirit with fabulous AAMI red feather boas, a drag competition, and a sparkly snap filter. The festival was a hit with attendees, so we’d like to say Danke Schoen Darling to everyone involved and we hope you had a fabulous time!

Here at AAMI, we couldn’t get enough of the Broken Heel love, so were thrilled to announce our sponsorship of the Broken Heel Festival parade float in the sparkling streets of Sydney on 3rd March, 2018. We’ll be there, along with the AAMI Queens and incredible Broken Heel performers, dancing the night away and celebrating glittering good times for all Australians. Make sure to look out for the sparkly silver stiletto!

Follow us on Facebook and Instagram to see what our fabulous Queens are up to next!