Your browser version is no longer supported, so you may experience issues while using this site.
Please upgrade to a current browser to enjoy the best experience.

Skip to content

Kicking goals in women’s AFL


All over the country, women of varying skill levels are breathing new life into the great Aussie game: AFL. Discover how AAMI and the Yarra girls’ football team are helping to breed the next generation of AFLW stars.

Yarra Old Grammarians Football Club

The Yarra Old Grammarians Football Club women’s team are one of the many examples of local clubs across the country that are helping to make the game we all love accessible to women and, hopefully, the next generation of AFLW stars. Comprising a diverse group of players who’s ages range mostly from 17 to 23, the Doncaster East-based team encourages women of all backgrounds, fitness levels and abilities to get involved with the sport and the broader AFL community.

High hopes for the new season of AFL

Entering their second season, the Yarra Old Grammarians Football Club women’s team has appointed a new coach, Michael Wines. And according to Michael, who’s been involved with the club for over 20 years and is also a past president, the team has high hopes for the coming season.

“Their enthusiasm is amazing,” he says. “They're wanting to learn and keen to work hard, and the excitement leading into round one is palpable throughout the whole club.”

Inspiring the next generation

With women playing at the highest level in professional footy, there are girls all around Australia being inspired to train hard to achieve their newly possible sporting goals. (Even if they’re currently using trees as goal posts!) 

At AAMI, we want to celebrate all of our up-and-coming AFLW hopefuls, who love the game as much as we do and are dreaming of their debut on the national stage. As a Channel 7 broadcast sponsor, AAMI is proud to bring the live AFL action to homes all around Australia, helping to fuel the passions of the next generation of female footy greats.

AAMI supporting women’s footy

A big part of AAMI’s love of all things AFL includes official sponsorship of the Yarra Old Grammarians Football Club women’s team. According to Michael, it’s support, interest and effort like AAMI’s corporate sponsorship that’s helping to keep the ambitions of these players alive.

“AAMI have been awesome,” says Michael. “Getting a team together and then putting them on the park from scratch requires funding and we’re a non-profit organisation, so to have extra financial help to buy things like footballs, uniforms and other equipment makes the barrier for entry for our players who are still in school, at university or just starting out in the workplace that much smaller.”

And the players are reaping even more rewards too. “I’ve seen players who have been struggling in life leaving those problems at the oval gate and really looking forward to training and enjoying each other’s company, and help drive the team forward to reach a common objective,” he continues. “From that perspective, but also keeping the girls active and the sense of camaraderie as well, there are so many benefits to come out of playing AFL. AAMI’s given them that opportunity.”

From #HertoHero

This year, the team is planning to work more closely with the junior girls’ team who share the ground, hoping to inspire more girls to play footy and go from #HertoHero.




Insurance is issued by AAI Limited ABN 48 005 297 807 AFSL 230859 (AAI) trading as AAMI. Read the relevant Product Disclosure Statement before buying this insurance. This advice has been prepared without taking into account your particular objectives, financial situations or needs, so you should consider whether it is appropriate for you before acting on it.


You may also be interested in:

The women of the SES


Inside every Her is a Hero, and the extraordinary women of the VICSES prove it every single day.

Find out more

The corporate workers’ guide to staying healthy


When it comes to office work, making healthy choices is essential for your long-term health. Here are some tried and tested tips from those who make it work every day. The key? Planning and commitment. Let’s do this!

Find out more