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AAMI is painting the town red


Together with Apparition Media and acclaimed artist Tara Phillips, we’re making Melbourne a luckier place.

Melbourne is the street art capital of Australia, and for good reason. Walking through the streets and alleyways, you’ll see art by some of the most famous graffiti artists in the country, including Ghostpatrol, Regan Tamanui (Ha-Ha), Kaff-eine, Meggs and Rone. So we’ve decided to add to Melbourne’s urban art scene with our very own contribution – featuring our famous AAMI girl!

Painting our own luck

Look up in Lonsdale Street throughout the month of May and you’ll see some street art that looks a little familiar. Our lovely AAMI girl, part of our brand for so long, has been painstakingly and stylishly recreated in brushstrokes – and she spreads a healthy dose of luck across the city. Our ultimate goal was to create a beautiful piece of art for Melburnians to enjoy. And what’s more beautiful than a stunning portrait of our lovely AAMI girl spreading some luck across the city?

Meet the artist

For our beautiful AAMI mural, we decided to work with Sydney-based illustrator Tara Phillips. She has a brilliant collection of portraits, all done in her own stunning and distinctive style. Her process usually involves plenty of research, photo-taking and thumb-nailing, all part of conceptualising and solidifying her ideas. Everything is then drafted out, before being streamlined from line work to flat colours to eventually rendering with paint. This was the process for our own AAMI girl.

Brought to life by the talented team at Apparition Media – a process that took over a week – this piece feels at home amongst the incredible street art that Melbourne is famous for.

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