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Colour is joy.
I was inspired to start my business because I love colour. It brings me joy and I love to share that happiness with my customers and their clothing.
My name is Sarah Hutson, and I am the owner of SFH Designs. I love textures and pom poms and tassels, and we love to combine traditional and modern fabrics together. Basically, we are bohemian glamour at its beautiful non-conforming best.
My favourite part about doing what I do is my customers and meeting them. There’s new people every day that come in the shop and I love their joy in their faces when they see my shop.
During COVID, yes, it was very hard. We had to close for a couple of weeks. Very stressful - we certainly had to increase our resilience and improve our business thinking as in to how we’d be able to stay open during this time.
We did that by looking at events we’d never done before, such as a virtual fashion parade, popup stores in the front of the store here and dance classes. I think we all need some happiness right now and that’s what we try to give to our customers.
I’ve been with AAMI for almost 5 years. I started off with Market Stall Insurance and now I am a Business Insurance customer. As a small business owner, having that extra advertising at this present time - it means the world to me, basically.
In 5 years’ time I’d love to have a couple of shops actually and spread the joy though our beautiful boutiques. Come and visit me here in New Farm and stock up on bohemian glamour at SFH designs or shop online.
Lucky you’re with AAMI.
While SFH Designs was forced to temporarily close during COVID-19, they are back in business. SFH have even started hosting fun and vibrant COVID-19 safe events equip with fashion parades and samba dancing.
To stock up on bohemian glamour, pop in and visit Sarah at her New Farm store, or shop online and bring a touch of sparkle into your life.
Address: Cnr of Moray Street & Merthyr Road New Farm QLD
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