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SFH Designs
Sarah Hutson is delivering happiness to her customers in the form of bohemian glamour. Her Brisbane boutique is packed with vibrant, colourful clothes and accessories, which have been upcycled and crafted into unique one-off pieces.
About the Business
Owner Sarah Hutson believes that ‘colour is joy’, and this is reflected in her bold designs and statement pieces. Sarah scours fashion markets for eye-catching fabrics and textures to upcycle into bespoke garments. She combines traditional and modern fabric to breathe new life into pre-loved pieces. Her store even boasts a DIY ‘Embellishment Bar’, where customers can bring in old jackets, or choose one in-store, to customise with sequins, tassels, pom poms and more. Sarah loves providing joy to customers of all ages, from 4-year old’s to 96-year old’s she’s got the clip on earrings, and the sparkle to suit everyone’s needs. Whether you are a regular or have set foot in her boutique for the first time, Sarah’s dazzling apparel and millenary marvels are sure to put a smile on your face.
Colour is joy.
I was inspired to start my business because I love colour. It brings me joy and I love to share that happiness with my customers and their clothing.
My name is Sarah Hutson, and I am the owner of SFH Designs. I love textures and pom poms and tassels, and we love to combine traditional and modern fabrics together. Basically, we are bohemian glamour at its beautiful non-conforming best.
My favourite part about doing what I do is my customers and meeting them. There’s new people every day that come in the shop and I love their joy in their faces when they see my shop.
During COVID, yes, it was very hard. We had to close for a couple of weeks. Very stressful - we certainly had to increase our resilience and improve our business thinking as in to how we’d be able to stay open during this time.
We did that by looking at events we’d never done before, such as a virtual fashion parade, popup stores in the front of the store here and dance classes. I think we all need some happiness right now and that’s what we try to give to our customers.
I’ve been with AAMI for almost 5 years. I started off with Market Stall Insurance and now I am a Business Insurance customer. As a small business owner, having that extra advertising at this present time - it means the world to me, basically.
In 5 years’ time I’d love to have a couple of shops actually and spread the joy though our beautiful boutiques. Come and visit me here in New Farm and stock up on bohemian glamour at SFH designs or shop online.
Lucky you’re with AAMI.
While SFH Designs was forced to temporarily close during COVID-19, they are back in business. SFH have even started hosting fun and vibrant COVID-19 safe events equip with fashion parades and samba dancing.
To stock up on bohemian glamour, pop in and visit Sarah at her New Farm store, or shop online and bring a touch of sparkle into your life.
Address: Cnr of Moray Street & Merthyr Road New Farm QLD
AAMI Backing Business
When it comes to supporting small businesses, AAMI Does.
AAMI is a trusted insurer for more than 60,000 small businesses across Australia. We cover a range of businesses with insurance options to suit your needs. We provide our customers with peace of mind, so you can carry on doing what you do best.
Insurance is issued by AAI Limited ABN 48 005 297 807 AFSL 230859 (AAI) trading as AAMI. Read the Product Disclosure Statement before buying this insurance.
