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Supporting the Community
AAMI Park, Melbourne
Inaugural naming rights sponsor of AAMI Park, Melbourne's purpose built home of soccer, rugby league and rugby union. Opened in May 2010 with a capacity of 30,000, AAMI Park is one of the world's finest stadiums to view rectangular codes, with its cutting edge 'bio-frame' roof providing extensive seating and excellent viewing.
Victoria SES Partnership
Our long-standing partnership with the Victoria SES started in 2002. Since then, we’ve contributed over $9 million towards equipment and tools to support their emergency assistance work, as well as community education programs.
AAMI Community Series
The AAMI Community Series is the AFL’s pre-season competition. Broadcast on Foxtel and the AFL Live app, the series also provides support to local communities and sporting clubs nationally through outreach programs and mentoring, and development opportunities for grassroots coaches and volunteers.
AAMI has partnered with three ambassadors in 2021 who feature across AAMI’s AFL campaigns.
- Sabrina Frederick (Collingwood Football Club and two-time All Australian AFLW player)
- Trent Cotchin (Current AFL premiership and Richmond Football Club captain)
- Marcus Bontempelli (Western Bulldogs captain).
AAMI Clangers for Good
Over the past two years, many local clubs have been heavily impacted by bushfires, floods and the COVID-19 pandemic. AAMI’s Clangers for Good initiative aims to provide support to these in need of help to get back on track.
In 2021, AAMI donated $120,000 in 'clanger cash' to 12 local footy clubs across Australia. With over 540 entries received, AAMI’s funding will help the successful clubs with rebuilding a club house, game transportation, implementation of mental health programs and upgrading facilities and change rooms.
Who turns Clangers into something good? AAMI Does.
AAMI is a strong supporter of the game nationally for both men and women. Our SANFL partnership allows AAMI to expand our support into the local South Australian State League competition with a focus on community footy.
In 2020, AAMI donated $80,000 to SANFL through our ‘Tick the Box for Footy’ Compulsory Third Party (CTP) insurance campaign. The donation was divided equally between the eight SANFL Clubs and enabled each club to upgrade facilities, purchase equipment, and support training and player development.