About AAMI

peace of mind

Being with AAMI is like a big sigh of relief. While we can’t promise you’ll never have an incident, we can bring you peace of mind and make life simpler for you if you do.

No one knows what’s going to happen, or when. It’s our job to deal with that, so that you can get on with daily life without having to worry.

We’ll be here when you need us. We’ll ease the burden if you ever need to claim, eliminate the stress and help you every step of the way. We may even make you smile.

Serving you better, 24/7

For over 40 years, we’ve provided a level of service that sets us apart. Just as we pledged all those years ago, you can still get hold of us 24 hours a day, 7 days a week. No push-button menus. No voice recordings. Just a real person. Every time. 

You can also get hold of us 24/7 online, via email or Facebook or twitter. And if you prefer to do things yourself, like pay, renew or track a claim, you can do most of that online or straight from your phone with our new mobile app.

Simply put, we’re never far away, no matter how you prefer to be served.

We're proud to regularly receive satisfaction ratings with our call centre of 90%.

Easing the burden of claiming

The time you really need our experience and understanding is when a calamity strikes. A storm has damaged your home. Burglars have broken in. Someone’s run into the back of your car. We know this is a traumatic time and that it's difficult to know what to do in an unfamiliar situation. So we’re here when you really need us. 

Over 80% of our claiming customers say they’d recommend us to their friends and family.

Learn about our fast, paperless claims process

Listening and improving

Even with satisfied customers, there’s always room for improvement. You tell us what great insurance is - and we work really hard to deliver it. It’s a team effort that’s been working for years!

You said you wanted a quicker response after wild weather. So we do that. You told us you wanted to trust the repairs authorised by us, so we introduced our lifetime repair guarantee. 

In fact, you’ve told us many things over the years and we’ve pioneered services in return that have changed the face of the Australian insurance industry.

Approved repairs guaranteed for life

Supporting the community

Giving back to the community in which our customers and staff live.

Community partnerships
Long-standing partner of the Victoria State Emergency Service (SES) since 2002.

Inaugural naming rights sponsor of the iconic AAMI Park – Melbourne’s home of soccer and rugby.

Industry support
Supporting aspiring youngsters to become qualified panel beaters.

We’ve contributed over $4.5 million towards equipment and tools to support the SES in their brave rescue work. 

More about our community support

Making our roads safer

As Australia’s largest national car insurer, we see a lot of accidents. So we know a thing or two about them. In fact, we’ve helped get people back on the road after literally millions of accidents. From scrapes and dings to fender benders, embarrassing errors in reversing to the more serious of accidents. We’ve seen them all.

That’s why we put safety at the centre of everything we do.

Being awarded for serving you

If you don’t mind that we brag a bit!

From customer service to technology and road safety, we’re regularly recognised for our commitment to our customers and our support in the community.

Lucky you're with AAMI!

Did you know?


AAMI’s tagline "Lucky you’re with - AAMI" was first introduced in 1985 – over 30 years ago!


The original AAMI Girl was a Swedish model called Carin Sinfors, who first appeared in an AAMI TV ad in 1979.


AAMI revolutionised the marketing of insurance products and services in Australia, with our humorous television crash commercials!